As part of the launch of the AmeriHealth Caritas Foundation, I designed the organization’s logo and helped translate its emerging digital visual language into a cohesive cross-channel brand system.

Focused on preventing and mitigating adverse childhood experiences (ACEs), the Foundation required a visual identity that felt warmer, more optimistic, and more human-centered than the broader corporate healthcare brand. Building on the playful design direction established through the Foundation’s website—including its color palette and organic graphic elements—I developed branded assets that helped extend that identity consistently across additional touchpoints.

My work included logo design, social media creative, executive presentation materials, check presentation graphics, PowerPoint templates, and supporting marketing collateral—creating a flexible toolkit that allowed the Foundation to show up cohesively across internal, executive, and community-facing communications.

The result was an expanded visual system that helped establish the Foundation’s presence beyond its initial digital launch.