Created to introduce Ahold’s Limoncello product line across Stop & Shop, Giant, and Martin’s grocery stores, this integrated digital campaign combined email marketing, social media, digital advertising, and animated creative to generate excitement around a seasonal launch.

To create a more distinctive and elevated campaign experience, I developed the creative concept for stop-motion-inspired animated assets, incorporating custom hand-cut paper lemon elements to bring texture, movement, and personality to the work. The handcrafted approach helped the campaign stand out from more traditional retail promotional creative while reinforcing the bright, playful spirit of the product line.

My role included concept development, campaign design, animation, and production across multiple digital touchpoints, creating a cohesive launch experience tailored for grocery shoppers across multiple retail brands.