This project began as a rapid creative pivot. After leadership rejected initial concepts from an outside vendor, I was brought in to quickly redefine the visual direction for the Mobile Wellness and Opportunity Center.

Within less than 24 hours, I developed fresh creative concepts, designed the full vehicle wrap, and created a custom typographic identity for the initiative—all within the constraints of a regulated healthcare brand environment and accelerated approval timelines.

Designed to create visibility and recognition in the community, the final execution transformed a functional outreach vehicle into a bold, moving brand experience.